Frequently Asked Questions

An SEO audit is a comprehensive analysis of your website to evaluate how well it's optimized for search engines. It examines technical factors, on-page elements, content quality, and backlink profiles to identify issues that may be hurting your search rankings and provides actionable recommendations for improvement.

An SEO score is a numerical rating (typically 0-100) that indicates how well your website is optimized for search engines. It's calculated by analyzing various factors including technical SEO, on-page optimization, page speed, mobile-friendliness, and content quality. A higher score generally indicates better optimization, though different tools may use different scoring methodologies.

You can check your website's SEO using our free audit tool. Simply enter your URL, and we'll analyze your site for technical issues, on-page optimization, content quality, and performance metrics. You'll receive a detailed report with prioritized recommendations to improve your search visibility.

We recommend running an SEO audit at least monthly for active websites, and after any major changes to your site structure, content, or design. Regular audits help you catch issues early, track improvements over time, and stay ahead of algorithm updates.

No, SEO is very much alive and continues to be one of the most effective digital marketing channels. While SEO has evolved significantly with AI, voice search, and changing user behaviors, the fundamentals remain important: creating quality content, optimizing technical factors, and building authority. Modern SEO focuses more on user experience and intent than ever before.

On-page SEO includes all optimization done directly on your web pages: title tags (50-60 characters with keywords), meta descriptions (120-155 characters), heading structure (H1-H6), URL structure, internal linking, image alt text, content quality and keyword usage, schema markup, and mobile-friendliness. These elements help search engines understand your content and rank it appropriately.

Use our on-page SEO checker to analyze your meta tags. Enter your URL and we'll evaluate your title tag length, keyword placement, meta description quality, and other meta elements. We'll show you exactly what search engines see and provide specific recommendations for improvement.

The ideal title tag length is 50-60 characters. Titles longer than 60 characters may be truncated in search results. Include your primary keyword near the beginning, make it compelling and unique for each page, and ensure it accurately describes the page content.

Each page should have exactly one H1 tag that contains your primary keyword and clearly describes the main topic. While HTML5 technically allows multiple H1s, best practice for SEO is to use a single H1 as your main heading, followed by H2s for major sections and H3s for subsections.

Use our website speed test tool to measure your page load time, Core Web Vitals (LCP, FID, CLS), and performance metrics. We analyze your site from multiple locations and provide specific recommendations like image optimization, code minification, and caching improvements to speed up your site.

A good page load time is under 3 seconds, with under 2 seconds being ideal. Google's Core Web Vitals recommend: LCP (Largest Contentful Paint) under 2.5 seconds, FID (First Input Delay) under 100ms, and CLS (Cumulative Layout Shift) under 0.1. Faster sites have lower bounce rates and better rankings.

Page speed is a confirmed Google ranking factor and directly impacts user experience. Slow sites have higher bounce rates, lower conversion rates, and receive less favorable treatment in search results. Google's Core Web Vitals are now part of the page experience signals used for ranking.

Common causes of slow website speed include: unoptimized images, too many HTTP requests, lack of caching, unminified CSS/JavaScript, slow server response time, no CDN usage, render-blocking resources, and excessive third-party scripts. Our audit identifies exactly which issues are slowing down your site.

Technical SEO refers to optimizations that help search engines crawl, index, and render your website effectively. It includes site architecture, XML sitemaps, robots.txt, canonical tags, HTTPS security, mobile-friendliness, structured data, page speed, and fixing crawl errors. Technical SEO creates the foundation for all other SEO efforts.

A sitemap is an XML file that lists all important pages on your website, helping search engines discover and index your content. It's especially important for large sites, new sites, sites with poor internal linking, and sites with frequently updated content. Submit your sitemap through Google Search Console for best results.

Robots.txt is a file that tells search engine crawlers which pages or sections of your site they can or cannot access. It helps manage crawl budget, prevent indexing of duplicate content, and keep private areas hidden from search engines. However, it's not a security measure—sensitive content should be properly secured.

Find SEO keywords by: researching what your audience searches for, using keyword research tools, analyzing competitor keywords, checking Google Search Console for current rankings, and looking at related searches and 'People also ask' sections. Focus on keywords with good search volume, reasonable competition, and clear user intent.

Auditora crawls your website and analyzes each page for SEO issues. We check technical factors (crawlability, indexability, HTTPS), on-page elements (titles, meta descriptions, headings), content quality, page speed, and mobile-friendliness. Results are presented with prioritized recommendations so you know exactly what to fix first.

Yes! Our Free plan includes 3 audits per month with full sitemap analysis. This is perfect for small websites and getting started with SEO. For more frequent audits, our Pro and Business plans offer more audits, PDF exports, shareable links, and priority support.

Most audits complete within 30-60 seconds. We analyze all pages in your sitemap to give you comprehensive SEO insights. You'll see real-time progress as we crawl your site.

You can audit any publicly accessible website. For best results, audit sites you own or have permission to analyze. Some sites may block crawlers, which can limit the audit scope. Our tool respects robots.txt directives and rate limits to avoid overloading servers.